At EPB&B Insurance, our priority is keeping Oregon and Pacific Northwest clients informed about important changes in the insurance industry, even when those changes don’t directly impact your coverage.
You may soon notice the name Liberty Mutual Insurance appearing more prominently on your policy documents and communications where you previously saw Safeco Insurance. This transition is part of a broader brand consolidation designed to simplify operations and create a more unified customer experience.
Below is a clear breakdown of what this change means, and just as importantly, what it does not mean for you as an EPB&B client.
What’s Changing
Beginning in 2026, Safeco will no longer operate as a separate brand. Instead, all Safeco personal insurance products , including homeowners, auto, and renters insurance, will transition to the Liberty Mutual name.
Over time, you will see:
- Safeco branding replaced with Liberty Mutual branding
- Updated policy documents and billing statements
- Changes to websites and customer-facing materials
This is a brand transition, not a change in the structure of your policy.
What Isn’t Changing
For Oregon policyholders and EPB&B clients, the most important takeaway is this: your coverage remains the same.
- Your policy, coverage limits, and pricing do not automatically change
- Your policy number and renewal process remain consistent
- Your claims and billing processes continue as usual
- Most importantly, your relationship with EPB&B as your independent insurance advisor stays exactly the same
What This Means for Oregon & Pacific Northwest Clients
For individuals and families across Oregon and the Pacific Northwest, this transition is primarily a name change, not a disruption. You’ll continue to receive the same coverage, backed by one of the largest and most established insurance carriers in the country.
As an independent agency, EPB&B continues to:
- Advocate for your best coverage and pricing
- Compare options across multiple insurance carriers
- Help you navigate industry changes with clarity and confidence
We’re Here to Help
Insurance changes can raise questions , and we’re here to make sure you have clear answers. If you have any questions about your policy, coverage, or what this transition means for you, the EPB&B team is always available to help.